Would you label yourself a 'zero consumer' or do you know who a zero consumer is? Producers are quite aware of changing consumer habits, behavior and demands and how this has disrupted traditional ways of doing business. How do we frame a zero consumer? They are comfortable with omnichannel shopping, save and splurge at the same time, are conscious about health and sustainability, and will switch brands easily if they are not satisfied with what one producer offers. Are producers in Asia keeping in step with these changing consumer patterns? With Asia's dynamic and growing consumer base, Asian Agribiz nods a big YES to this.
