The global plant-based alternative protein market is growing annually. New companies are finding solutions to create alternatives to beef, chicken, pork, and even seafood. This phenomenon is also happening in Indonesia, where people are concerned about alternative protein that can impact their health.
Widya Putra, CEO of Meatless Kingdom, an Indonesian plant-based meat producer, discusses his journey in this industry and its prospects.
In this podcast with Asian Agribiz, he discusses:
• The Indonesian market for alternative protein
• How to introduce products to the market?
• What are the challenges faced?
• Future market opportunities
