n Asia, a region where price-sensitive consumers dominate, expansion is ongoing in a non-traditional segment, the premium food category. Rising consumer incomes often lead to increased consumption of premium meat, prompting manufacturers to create premium versions for added convenience. Meanwhile, the growing scrutiny on health and nutrition has led companies like CP Foods, Betagro and Cargill in Thailand to offer healthier options. The consumption of this segment is forecast to rise to 51% from 40% due to strong domestic demand from Indonesia, the region's largest economy. The Philippines and Thailand are also emerging countries to watch.
