The pig industry in Asia has been hard at work, striving to get back on its feet and reach pre-pandemic levels of output. Year-long price fluctuations have shadowed producers, leading to downsizing and fewer players. Despite rising demand, consumption remains weak amid hope that prices will bounce back in 2024. Vietnam expects prices to rebound and demand to recover this year. Elsewhere, in a bid to urge consumption producers and retailers are exploring untapped segments with potential for growth.