In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.
We discuss:
- What is social selling?
- Where do people go wrong when it comes to social selling?
- Can social selling be for everyone?
- How does AI and data relate to social selling?
- What is the future of sales and marketing?
Alexander’s Favorite Books for Business-
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel
Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:
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The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.
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