Shareholders need to accurately determine a company's true profits.
Today's Stocks & Topics: GE - General Electric Co., RIG - Transocean Ltd., Low Mortgage Rates, Shopping Season, 529-Plans, I-R-A vs. Roth I-R-A, Pension Plan, Investing, FCX - Freeport-McMoRan Inc., PCLN - Priceline Group Inc., BP - BP PLC ADS.