Justin Bieber is back with his seventh studio album: the aptly-titled SWAG. The lo-fi, reverb-laden record is a remarkably candid look inside the world of Bieber, using the palette of both underground pop and 90's R&B to accentuate lyrics about his wife, his struggles, and his "standing on business."
Notably, it's his first album post-split with manager Scooter Braun, and the first where Bieber has been in full artistic control. On this episode of Switched On Pop, we tap into the SWAG mindset and attempt to understand Bieber's newfound vision, what it's saying, and ultimately, if it even still matters.
Songs discussed:
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