The Business Strategy Every Female Entrepreneur Needs



As women continue to break barriers in business, many still face challenges that can derail their success. Melissa Franks, Fractional COO, business strategist, and founder of On Call COO, has dedicated her career to helping female entrepreneurs get unstuck, scale their businesses, and create a life they love.



Melissa left a 25-year corporate career at the top of her game, only to see many of her accomplished peers start businesses and fail within 9-18 months. The reason? A mix of bad advice, trusting the wrong partners, and lacking the right business strategy to scale and sustain success.



Key Business Strategy Lessons from Melissa Franks:



💡 Get Clear on Your Vision

Before making any decisions, ask: What do I want my life to look like? Success isn’t just about revenue; it’s about designing a business that aligns with your ideal life.



💡 Be Curious & Question Everything

Many women trust too easily in business, especially in moments of crisis. Melissa advises: “Trust, but verify.” Check references, test partnerships, and never commit without research—just like you wouldn’t get married on a first date.



💡 Set Boundaries & Know Your Limits

Women often feel the need to “do it all,” but true success comes from making smart trade-offs. You can have a thriving business and a fulfilling life, but not if you’re giving 1000% in every direction. Define your priorities and ask for help when needed.



💡 Understand the Psychology of Gen Z

Business success today also means understanding the next generation. Gen Z thrives on authenticity, flexibility, and purpose-driven brands. If you’re hiring or marketing to this group, take time to learn what drives them.



The right business strategy isn’t just about growth—it’s about sustainability, adaptability, and alignment with your goals. Curiosity, clarity, and smart decision-making will help you build a resilient, thriving business without sacrificing the life you love.



Connect with Melissa Franks:



📧 Email: melissa@melissafranks.com

📞 Phone: +1 707-694-2403

🔗 LinkedIn: Melissa Franks

🌐 Website: www.oncallcoo.com



Host Contact Information: 📧 Email: janeen@janeenvosper.com 📞 Phone: +61 413 940 117 🌐 Website: Janeen Vosper 🔗 LinkedIn: Janeen Vosper 📘 Facebook: Speech Perfect 📸 Instagram: @speechperfect 🐦 Twitter: @VosperJaneen



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