The 2020 Season continues and this episode is a double landmark: It's the 110th Episode and we celebrate our 4th Anniversary. This week's guest is branding guru Kate Obert

Kate is a fashion Stylist turned Brand Strategist who has an eye, ear, and nose for Branding. She joins the Pod from Los Angeles (Starts around the 25:00 mark) to talk about:

• The Fundamentals of Branding

• The Importance of the Long Game in Business

• What you brand's colors say about you

• How she first got into branding

• What is the "Zone of Genius" and how she found her's

• The importance of knowing your Audience

Plus, Jay has a monologue on how the Coronavirus has changed the world, and why it's past time to get serious about this. He also has a word or two for knuckleheads who talk a lot but say nothing during times like this.

Thank You for 4 Years!!! Let's do 4 More!

Follow Kate on Social Media @kate.obert

Check her out on the web at www.kateobert.com/

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