On this episode of #ThePlaybook, David Scharfman, Owner of Just the Cheese, shares his insights on:
- [2:15] - Why he was initially reluctant to get into the family business
- [4:22] - How entrepreneurs can fool themselves into thinking they need to have a “cool” business
- [5:15] - Lessons he learned from being a professional poker player, including practicing objectivity and risk assessment
- [19:52] - The two most difficult challenges of being a small business owner and how to overcome them
