On this episode of #ThePlaybook, John Robinson, President and COO of 100 Thieves, shares his insight on:
- [2:32] – How the generational changes in gaming culture have opened up countless opportunities in esports
- [6:29] - Why the global appeal of esports might lead to a variety of leagues and competitions, similar to what we see in soccer
- [13:43] – How Fortune 500 companies are finding authentic brands to partner with in the gaming space
- [15:48]- 100 Thieves’ branding strategy and how they aim to help their players grow their own personal brands
