On this episode of #ThePlaybook, Jonathan Boos, Founder of Würkin Stiffs, shares his insight on:
- [5:30] – The way he identified the problem with the collar stays that were on the market and how he developed a product that provided the solution
- [8:40] – How he went from selling collar stays out of the back of his car to landing accounts with major retailers
- [11:45] – The biggest lessons he learned from his experience on Shark Tank, including how he should have handled the better offer he received after the show
- [21:39] – Why ecommerce has become as essential part of his business model in recent times
