On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on:
- [1:16] - Why such a large percentage of the population has issues with their sleep
- [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment
- [7:17] - How she adapted the company’s approach to advertising since joining
- [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before
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