Geelong Mums is asking for support for vulnerable babies and children by making a

donation to their Christmas Appeal.

2020 has brought many challenges for the Geelong charity and the families they assist.

The charity, founded in 2013 by five local mums, managed to keep their doors open

throughout lockdown and kept up with the overwhelming number of families turning

to them for help.

Since the start of the pandemic, at least 42% of families supported by Geelong Mums

have been negatively affected by COVID-19. Job loss, homelessness and an increase in

domestic violence are just a few of the causes of disadvantage these families are dealing

with right now.

Geelong Mums General Manager, Julia Roache, said, “for many families, this time of year

is tough in a ‘normal’ year. 2020 has thrown even more obstacles into the mix which will

make this Christmas harder than usual. Making a monetary donation that will provide

essential nursery equipment, will bring so much relief to families in crisis at this time of

year. Sadly, it may be the only gift they receive”.

This Christmas, Geelong Mums is asking the community to make a donation that will

pay for a specific item and to leave a message of support for a family.

● $30 will keep a baby snug and safe with cosy bedding

● $56 will provide a clothing bundle for a baby or child with more than 100

items to last them a year

● $134 is the magic number - the average cost per child to help more than

20,000 babies and children in Victoria this year

● $187 will provide a cot and mattress - a safe place for a baby to sleep, dream

and play



● $1,000 for "The Whole Kit & Caboodle” - provide a family with all the material

essentials they need for their young child



“We know so many people are doing it tough this year. Any donation amount will go a

long way in helping to ensure no family misses out this Christmas”, Ms Roache said.