Want to know what really goes into that Subway® sandwich? Localization. Internationalization. And one more: transcreation. Hear how Subway’s Carrie Fischer is making languages part of Subway’s linguistic palate worldwide, in this new episode of the America the Bilingual podcast.
This episode was written and directed by Mim Harrison, the editorial and brand director of the America the Bilingual project. It was sound designed, mixed and produced by Fernando Hernandez Becerra produced.
Karla Hernandez at Daruma Tech manages our website.
Music credits: