On this week’s episode of TheMadTech Podcast, Diederick Ubels, co-founder and CEO at Sage + Archer, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss Musk's threat to abandon Twitter, virtual retail and metaverse shopping, and mobile fingerprinting. Ubels also shares details of Sage + Archer's current work on bringing automation and dynamic creative to digital out-of-home.