On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Ruth Zohrer, global lead, BBVA at Mindshare, to discuss the latest ad tech and martech news and trends.

In this episode:

– France threatens to tax big global tech companies generating local revenue

– DTC brands need legacy brands to move beyond critical mass

– Podcast popularity driving diverse audio advertising strategies