On this week’s episode of The MadTech Podcast, ExchangeWire’s CEO, Ciaran O’Kane and COO, Rachel Smith are joined by Kevin Flood, CEO, PowerLinks, to discuss the latest ad tech and martech news and trends.

This week:

– Why DTC brands are learning to love TV ads

– The Annual IAB Adspend Report, and what it means for the industry

– The other social media platforms (namely, Twitter and Snap) becoming utility