Accenture Interactive’s Amir Malik joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.

In this week’s episode:

– How will the ad exchanges’ announced commitment to programmatic principles impact the industry?

– Is Publicis’ divestment of Publicis Health Services the start of things to come?

– Do brands understand branding?

– Is OTT the only possible future of TV advertising?

– How is Accenture Interactive mobilising its execution layer?