This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang.

She created that job title herself, as part of always looking to question then smash convention throughout her career. Her fieldwork has featured in publications such as TechCrunch, Wired and The Guardian, she’s worked with Fortune 500 companies, and is a go-to keynote speaker, having stolen limelight at the likes of IBM, Proctor & Gamble, Nike and TED.



She chats very openly to us on her early career, Ethnography, Big and ‘Thick’ Data (that’s the sexy part), her now-infamous period at Nokia, the current state of marketing, diversity and inclusion, and a whole lot more!



Go listen, as this podcast redefines the term ‘unmissable’.



/////



Social

@TriciaWang Twitter

@TriciaWang Instagram

Slack Ethnography Hangout



Book Recommendations

So You Want to Talk About Race by Ijeoma Oluo

How to deconstruct racism, one headline at a time by Baratunde Thurston

Mismatch: How Inclusion Shapes Design by Kat Holmes

Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado Perez

New Dark Age Tech by James Bridle

Coders by Clive Thompson

Non-Bullshit Innovation by David Rowan

Leadership and the Art of Growing Up by Jerry Colonna



Talks

The human insights missing from big data by Tricia Wang, TedxCambridge

The End of an Error: How Marketing Mistook Clicks for Customers (and how we can get them back) by Tricia Wang, at Nudgestock 2019

The ABCs of Breaking Bias by Dr Stefanie K. Johnson, at Nudgestock 2019



Article

Marketing Research. Make some time for it. It needn’t be costly, you just need the right approach by The Blogfather, Gasp.



/////