What happens when fashion meets tech, creators, and a whole lot of digital magic?



Join RJ Abhinav as he steps inside the world of AJIO — where trends are born, creators rule the runway, and YouTube Shorts fuels the next big fashion wave.



From decoding how brands build authenticity with creators to discovering the real algorithm of style, this one’s got it all — humor, hustle, and hot takes on digital fashion! Featuring: Derek, CSO, AJIO; Arpan, CMO, AJIO; and creator Manav Chhabra.