Hi, welcome to another of our Coffee Time Chats. Today we are joined again by:



🔹 Apo Demirtas, Founder & CEO at HotelIQ Decision Cloud, one of our Expert Partners



In this discussion we hear how Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task and why we should be predicting on a daily basis to ensure we don’t have knee-jerk reactions to events out of our control.



Hope you enjoy the discussion👍



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