🚨 39% of bookings in just 30 days came from one simple change.



Aurora Anguilla Resort & Golf Club had a problem many hotels face:

👉 Strong website traffic, but too few guests converting.

👉 Great offers hidden deep in the site.

👉 Risk of losing visitors to OTAs.



By partnering with Booking Success (digital strategy) and Userguest (smart messaging), they turned things around:

✔️ +50% increase in “look-to-book” rate

✔️ $175,000 in direct revenue in 30 days

✔️ Over $500,000 tied to smart messaging initiatives

✔️ All while keeping the guest journey seamless and on-brand



💡 The takeaway? Driving traffic is only half the battle. Conversion-focused digital tools - used strategically - can transform how hotels capture direct revenue and reduce OTA reliance.



You can watch the full video here:  https://youtu.be/LfjLSJMzAxo

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