Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.



In this episode, we discuss:



- The importance of authenticity online 

- Why we are all influencers 

- What we can learn from the way young people use social media 

- The importance of leading with your values

- Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own

- The way social media is driving transparency in the real world



Natalie:



https://www.instagram.com/nattiw1/?hl=en



https://www.linkedin.com/in/nataliealisonwills/



Me:



https://instagram.com/katyleeson?utm_medium=copy_link



https://www.linkedin.com/in/katy-leeson-39931a53



https://twitter.com/katyleeson?s=21