“Did I let this deter me? No. I figured it added to the authenticity. Pretzel Pete didn’t concern himself with appearances – his only focus was yoga. I’d always been the kind of cynical guy that hates corporate fakeness and big-budget anything. The yoga studio Google Maps led me to was the furthest from marketing departments and branding you could get. A chance to put my money where my overly-principled-Twitter-mouth is. Pretzel Pete is yoga, right?”
