Rachelle is a Director of Marketing and Partnerships at Laureus, a global sports-based charity that works to improve the lives of young people and whose first patron was Nelson Mandela, who said, "Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This is something Rachelle really believes. Anyone can and should use #SportForGood to improve the world.
In this episode, Rochelle talks about:
- Her personal evolution to start working at Laureus and how her journey continued when she got there
- Laureus’ founding and evolution and how the organization operates
- What makes a good brand partner, not just at Laureus, but anywhere
- How COVID affected the organization and the changes they implemented to continue to help their communities
- How everyone can use #SportForGood
