In this episode, we dive deep into the fascinating journey of Rachel West, Executive Director at Buck. From her beginnings as a studio manager to her rise through the creative ranks, Rachel shares insights on navigating career shifts, building confidence, and leading with empathy. We explore the importance of self-belief, the non-linear path of creative careers, and the power of determination in overcoming challenges.



Rachel reflects on her unique experiences, including multiple sabbaticals, transitioning between roles at major agencies, and the lessons learned along the way. She also discusses the intricacies of managing global teams and how deeply personal experiences, like her family’s background in therapy, have shaped her leadership style.



We touch on her thoughts on the evolving landscape of creative industries, the role of trust in client relationships, and why listening and understanding people on a human level is key to success. Rachel also shares her perspectives on burnout, balancing work-life dynamics, and the significance of finding value beyond just work.



Tune in for an inspiring conversation filled with humor, humility, and valuable takeaways for anyone looking to make an impact in the creative world.



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Keywords:

Creative Leadership

Career Transitions

Rachel, Executive Director at Buck

Creative Industries

Empathy in Leadership

Global Team Management

Non-linear Career Path

Creative Confidence

Work-life Balance

Creative Recruitment

Trust in Client Relationships

Creative Determination

Overcoming Career Challenges

Creative Sabaticals

Managing Creative Teams

Creative Burnout