For lead generation and B2B targeting, LinkedIn has been a popular advertising platform for many brands to connect with potential customers and like-minded industry professionals. LinkedIn has grown the advertising capabilities offered – from targeting options to new ad units – staying on top of the latest updates is vital to campaign success.
In episode 16 of MoreVisibility’s Eye on Digital Marketing podcast, Khrysti Nazzaro and Chuck Forbes discuss:
- Demographic and industry targeting
- Using LinkedIn for a “full funnel” marketing approach
- Types of ad units available to advertisers
- And More
