Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online.



In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell companies, accept deals they shouldn't have, decline ones they thought they might, lose money and give up entirely. In this episode, Colin and Samir share their journey to the million subscriber milestone, and how other creators can get there too.



1:30 Working together

3:15 Self-doubt to subscriber milestones

5:40 Finding their niche

7:56 The Colin and Samir origin story

11:54 3 secrets to creator success

15:21 'Proper' job rejections

19:32 Getting financing to be creators

22:25 Focus, ambition and sacrifice

26:30 Behaviours of the best creators (and how to adopt them)

33:17 The monetisation menu

35:31 Management relationships and pitch decks

39:43 What is a creator

44:45 Most surprising stories

48:05 Stress

49:14 Navigating bad partnerships

51:41 The seven-figure deal they said 'no' to

56:55 Behind-the-scenes

59:30 Next chapter

1:05:10 Creators Colin and Samir are loving

1:08:46 One piece of advice



Yes Theory

Amelia Dimoldenberg (Dims Inc)

Ryan Trahan