After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit. 



But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing.



In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success.



0:00 - Intro

1:14 - Career on YouTube

7:00 - On quitting YouTube

9:10 - How Caspar's business supports creators

11:35 - Investing ad-revenue

13:40 - Overcoming imposter syndrome

20:00 - Coming up online, now vs then

23:40 - Test quickly then double down

26:05 - Business as poker

28:17 - Best-worst risks

32:49 - What he'd do differently on YouTube

34:05 - The skill that levelled-up his business

35:34 - Passion ≠ success

39:13 - One piece of advice

39:54 - The creator Caspar is loving: All-In Podcast



You can find more UNBOXED content on TikTok, Instagram & YouTube. 



A Listen production, with Arcade Media.