In this episode of the Pharmaceutical Executive podcast, Jennifer Butler, Chief Commercial Officer of Pleio, discusses:
- The threat of misinformation to public health and how emotional appeal plays a part
- Where patients are turning for trustworthy health information
- Strategies that can be used to verify information
- Pharma's role in helping to ensure patients have access to health insights they can trust
- Why the industry is turning to peer-to-patient platforms, trusted patient communities, and pharmacies to educate patients
- What kind of role regulatory agencies should play in the battle against misinformation
- and much more!
