Today, we're talking about something really fun and surprisingly controversial — What They Don’t Tell You About... Baby Names! We’re joined by the UK's leading baby name consultant, YouTuber and author SJ Strum, who has helped thousands of parents around the world choose the perfect name — and who knows all the trends, pitfalls and behind-the-scenes baby name drama.
In this episode, we chat about:
- Why choosing a name is more stressful than people admit
- Tips for getting past the dreaded “partner veto”
- How to avoid future baby name regret
- Current trends — and what to avoid if you want something timeless
- How names shape identity, confidence and even school life
- Our own name stories (including a few fails and changes!)
Whether you're expecting & stuck on names, or just love a good list — this one’s packed with laughs and loads of inspiration.
Follow SJ on Instagram at
@sj_strum and grab her brilliant new book
Baby Name Envy now!
