In another conversation about sport and younger audiences, Futrhood Media founder and digital media strategist Jo Redfern lays out the demands of multi-platform storytelling across channels such as YouTube, TikTok and Roblox.
Redfern – the former Head of Brand for BBC Children’s and Education who has since advised sports bodies including the Premier League and the R&A – also discusses what sport can learn about audience outreach from kids’ series like Bluey, the creator mindset, and the unexplored power of animation.
