Hayters co-owner and managing director Gerry Cox explains how the celebrated sports news agency has adapted to the demands of a new media era.



He talks about following up on its track record of launching top-level journalism careers - like those of Henry Winter, Peter Drury and David Ornstein - as well as its embrace of digital-first storytelling and a closer relationship with football audiences.



And he reflects on the most significant changes and the biggest stories of his own career, including a Diego Maradona bombshell at the FIFA World Cup.



Outlines is a 26 Forty original and is presented, produced and edited by Eoin Connolly.



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Theme music from Upbeat: Crush - Kaleidoscope