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Title: Blue Ocean Strategy
Author: W. Chan Kim, Renee Mauborgne
Narrator: Grover Gardner
Format: Unabridged
Length: 6 hrs and 32 mins
Language: English
Release date: 07-28-06
Publisher: Gildan Media, LLC
Genres: Business, Management
Summary:
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
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