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Title: Crossing the Chasm
Author: Geoffrey A. Moore
Narrator: Mike Chamberlain
Format: Unabridged
Length: 9 hrs and 45 mins
Language: English
Release date: 12-11-12
Publisher: HarperAudio
Genres: Business, Management
Summary:
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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