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Title: Extreme Toyota
Author: Emi Osono, Norihiko Shimizu, Hirotaka Takeuchi
Narrator: Sean Pratt
Format: Unabridged
Length: 8 hrs and 11 mins
Language: English
Release date: 06-13-08
Publisher: Gildan Media, LLC
Genres: Business, Management
Summary:
Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.
Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This audiobook takes a fascinating inside look at what makes Toyota tick.
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