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Title: From Concept to Consumer
Author: Phil Baker
Narrator: Richard Davidson
Format: Unabridged
Length: 5 hrs and 36 mins
Language: English
Release date: 01-29-10
Publisher: Audible Studios
Genres: Business, Management
Summary:
In From Concept to Consumer, renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market. Bakers product successes range from Apples PowerBook to the Stowaway portable keyboard, the most successful PDA accessory ever created.
Here, he walks you through the entire development process, showing how to develop products holistically, reflecting the crucial linkages between product design, engineering, testing, manufacturing, marketing, and distribution. Youll discover what makes a winning product, and why great ideas are just 5% of the process...the easiest 5%!
Youll find practical guidance for planning, establishing teams, creating marketing requirements, avoiding feature creep, prototyping, protecting intellectual property, market testing and positioning, preparing for customer service, implementing the optimal distribution strategy, and much more. After youve delivered your first breakthrough product, Baker shows how to follow up with another winner!
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