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Title: Getting Innovation Right
Author: Seth Kahan
Narrator: Michael Butler Murray
Format: Unabridged
Length: 7 hrs and 53 mins
Language: English
Release date: 07-02-13
Publisher: Audible Studios
Genres: Business, Leadership
Summary:
Real-world strategies for uncovering potential and capitalizing on opportunity.
Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space.
Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
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