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Title: Likeable Business
Author: Dave Kerpen
Narrator: Christopher Prince
Format: Unabridged
Length: 5 hrs and 40 mins
Language: English
Release date: 07-24-13
Publisher: McGraw-Hill Education
Genres: Business, Management
Summary:
It pays to be likeable!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail.
Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking best seller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. In todays social media world, it literally pays to be likeable.
Likeable Business helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, including:
The blueprint for everlasting business likeability is in your hands. Apply Kerpens basic principles day in and day out, and profits and growth are sure to follow.
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