Listen to full audiobooks for free on :
https://hotaudiobook.com/free
Title: Outsmarting Goliath
Author: Debra Koontz Traverso
Narrator: Anna Fields
Format: Unabridged
Length: 7 hrs and 55 mins
Language: English
Release date: 05-13-09
Publisher: Blackstone Audio, Inc.
Genres: Business, Leadership
Summary:
Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache.
©2000 Debra Koontz Traverso; (P)2000 Blackstone Audio, Inc.
Contact: info@hotaudiobook.com
