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Title: The Rebel Entrepreneur
Author: Jonathan Moules
Narrator: Nigel Pilkington
Format: Unabridged
Length: 7 hrs and 10 mins
Language: English
Release date: 07-05-12
Publisher: Audible Studios
Genres: Business, Management
Summary:
There are lots of books that offer advice on how to start a company but the vast majority are wrong. As Enterprise Editor for the Financial Times, Jonathan Moules has profiled hundreds of companies and their owners.Here, he uses this knowledge to explain why, in many cases, the received wisdom on entrepreneurship isnt necessarily the best way of achieving success.
Packed with examples of high-flying entrepreneurs who have done things differently including the New York-based GILT Groupe and Silicon Valley advertising company Criteo Moules demonstrates why you dont need a business plan, why theres nothing wrong with copying someone elses idea, why you should put your prices up when things get tough, and why cutting costs can kill your business.
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