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Title: Think Like a Futurist
Author: Cecily Sommers
Narrator: Matilda Novak
Format: Unabridged
Length: 7 hrs and 53 mins
Language: English
Release date: 10-02-12
Publisher: Audible Studios
Genres: Business, Management
Summary:
Push past resistance to discover and own new business territories.
Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects todays pressures with tomorrows realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.
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