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Title: What Customers Crave
Author: Nicholas J. Webb
Narrator: James Foster
Format: Unabridged
Length: 7 hrs and 1 min
Language: English
Release date: 11-15-16
Publisher: Brilliance Audio
Genres: Business, Management
Summary:
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.
Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:
Gain invaluable insights into who they are and what they care about
When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends.
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