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Title: Wired for Thought
Author: Jeffrey Stibel
Narrator: Erik Synnestvetd
Format: Unabridged
Length: 5 hrs and 10 mins
Language: English
Release date: 10-31-09
Publisher: Gildan Media, LLC
Genres: Business, Management
Summary:
The Internet is more than just a series of interconnected computer networks; it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out:
Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantages - such as building more effective websites, predicting consumer behavior, leveraging social media, and creating a collective consciousness.
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