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Title: My Life in Advertising
Author: Claude Hopkins
Narrator: Jason McCoy
Format: Unabridged
Length: 5 hrs and 15 mins
Language: English
Release date: 09-23-16
Publisher: BN Publishing
Genres: Bios & Memoirs, Personal Memoirs
Summary:
My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for Internet marketing.
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