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Title: McIlhenny's Gold
Author: Jeffrey Rothfeder
Narrator: Norman Dietz
Format: Unabridged
Length: 9 hrs and 51 mins
Language: English
Release date: 11-12-07
Publisher: Tantor Audio
Genres: Bios & Memoirs, Business Leaders
Summary:
Former BusinessWeek editor Jeffrey Rothfeder tells how, from a simple idea, the outgrowth of three peppers planted on an isolated island on the Gulf of Mexico, a secretive family business emerged that would produce one of the best¿known brands in the world. In short order, McIlhenny's descendants would turn Tabasco into a gold mine, making it as ubiquitous as Coke, Kodak, and Kleenex: an icon of pop culture. The McIlhenny Company, still run by a family of matchless characters who believe in a rigid code of family loyalty, clings to tradition and the old ways of doing business.
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