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Title: Up and Out of Poverty
Author: Phillip Kotler, Nancy R. Lee
Narrator: Jennifer Van Dyck
Format: Unabridged
Length: 8 hrs and 51 mins
Language: English
Release date: 07-16-09
Publisher: Audible Studios
Genres: Nonfiction, Economics
Summary:
You'll learn how to apply advanced marketing strategies and techniques to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. For 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee apply them to the largest challenge of all: global poverty.
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