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Title: Brand Aid
Author: Brad VanAuken
Narrator: Eric Synnestvedt
Format: Unabridged
Length: 10 hrs and 49 mins
Language: English
Release date: 01-06-15
Publisher: Gildan Media, LLC
Genres: Business, Marketing
Summary:
Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems.
Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including:
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