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Title: Buy Now
Author: Rick Cesari, Ron Lynch
Narrator: R. C. Bray
Format: Unabridged
Length: 5 hrs and 32 mins
Language: English
Release date: 11-12-12
Publisher: Audible Studios
Genres: Business, Marketing
Summary:
Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign.
In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.
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